Adidas new partnership looks to empower women entrepreneurs

Norman Dotson Jr., BNC

New York (BNC) – In honor of International Women’s Day, Adidas has announced a new partnership with iFundWomen to assist up and coming women entrepreneurs with the mission to create a more inclusive future for females in the sports industry.

IFundWomen, a startup funding platform, provides access to capital through crowdfunding and grants, expert business coaching on all the topics entrepreneurs need to know about, and a network of women business owners that sparks confidence, accelerates knowledge, and ignites action.

The partnership kicked off this year with nine women-led business attending a series of workshops in New York City with big names in sport, including trailblazer Billie Jean King, as well as executives from both organizations.

“Together with iFundWomen, we want to help break down barriers for women entrepreneurs in the sports industry and co-create a more inclusive future for all,” Alexa Andersen, Senior Direct Women’s at Adidas stated in an interview this year.

Along with receiving expert business advise from a panel of leading creators the businesswomen were also given financial support to assist in jump-starting their businesses. Adidas and tennis legend, King, first came together in this mission in 2018 where their aim was to empower young women and break down barriers that saw an estimated 1.7 million potential female athletes quit playing in NYC alone.

“I am proud to collaborate with adidas on addressing today’s barriers. Together, we can achieve more progress, equality and access for everyone in tennis and beyond,” King said in a 2018 interview.

The partnership invited women entrepreneurs to apply for the grant both organizations are offering throughout March which is Women’s History Month to “help galvanize the next wave of female founders.”


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