Beyoncé and Jay-Z Launch HBCU Scholarship Program with Tiffany & Co.
In SummaryThe $2 million scholarship fund will go to students at HBCUs studying the arts.
Beyoncé and Jay-Z’s partnership with Tiffany & Co. is more than just an ad campaign; it is also giving $2 million in scholarships to HBCUs.
The power couple starred in the brand’s “About Love” campaign celebrating modern love. The couple was chosen specifically as the face of the new evolution of the company’s creative direction. Alexandre Arnault, the executive vice president of product & communications, said, “Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values.”
According to Variety, the scholarship funding will be available to students who attend Lincoln University, Norfolk State University, Bennett College, The University of Arkansas at Pine Bluff and Central State University.
Students must qualify for financial aid from the HBCU they attend and must be pursuing creative fields to be eligible to receive the scholarship. Priority will be given to students facing financial hardships and those in need of emergency assistance. Applications will be open at each participating HBCU from September 10 to September 26.
Lincoln University’s president Brenda A. Allen said, “We would like to thank the Shawn Carter Foundation, BeyGOOD, The Carters and the Tiffany & Co. family for including Lincoln University in this amazing gift.”
The President of Central State University, Jack Thomas, also spoke about the scholarship, saying, “This opportunity is timely as our students come from many different socioeconomic backgrounds. These funds will have a tremendous effect on who we recruit and our students’ success as they move on to graduate from professional schools and into their careers.”