Beyoncé Wears Iconic Yellow Diamond in First Tiffany & Co. Campaign with Jay-Z
By: ShaCamree Gowdy
Beyoncé and her equally relevant counterpart Jay-Z are the new faces of Tiffany & Co.
In a recent interview with Harper’s BAZAAR, Beyoncé announced the couple’s decision to work with Tiffany & Co. as brand ambassadors in their first joint campaign for the jeweler.
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“Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values,” Alexandre Arnault, Executive Vice President of Product and Communications for Tiffany, said in a statement. “We are honored to have the Carters as a part of the Tiffany family.”
The “About Love” campaign was created in collaboration with the Carters and Tiffany & Co., with the accompanying imaging showing Beyoncé channeling one of the brand’s founding icons, Audrey Hepburn.
The Ivy Park founder wore a form-fitting, floor-length black gown and gloves with a chic updo in photos posted to her Instagram account over the weekend. Jay-Z’s hairstyle appears to pay homage to artist Jean-Michel Basquiat, per USA Today’s Hannah Yasharoff, whose never-before-seen work of art titled “Equals Pi” also appears in the ad.
Beyoncé is one of only four women and the first Black woman to wear the iconic Tiffany Diamond necklace, which is visible in the photos, since its discovery in 1877. The “priceless” necklace boasts one of the world’s largest yellow diamonds at 128.54 carats.
A film was also made by director Emmanuel Adjei, which incorporates a musical performance of the song “Moon River”, made famous in the 1961 film Breakfast at Tiffany’s. The film’s theme is reinvented with vocals by Beyoncé and shot by Jay-Z on a Super 8 camera. It is slated to premiere on September 15.