FOR MEDIA INQUIRIES:
Tommy Ross, Communications Director T: (850) 404-4091 firstname.lastname@example.org
FOR IMMEDIATE RELEASE
Black News Channel is Now Available to Even More Comcast Cable Viewers
Tallahassee, Florida – December 8, 2020 – The Black News Channel (BNC), the nation’s only culturally specific news network that reflects the Black community’s diverse viewpoints, announced today that its informative, enlightening, and empowering programming is now available to millions more viewers of Xfinity TV on Channel 1116. After a successful launch on its internet streaming service, having an assigned channel will make it even easier for Xfinity TV viewers across the country to find “BNC News Live,” “DC Today,” “The Kelly Wright Show,” “BNC Prime Live,” and “BNC Now,” as well as topical shows “Being a Woman,” “All Things Men,” and more.
“Comcast demonstrated its commitment to the news and information needs of the Black community by adding us to its Xfinity X1 streaming service when we launched on February 10, 2020,” shared BNC President/CEO, Princell Hair. “By providing BNC an assigned channel and being listed on their program guide, Comcast is making a direct investment within the Black community and ensuring that we have an even greater opportunity to amplify the relevant news and original programming our community is seeking.”
Comcast’s dedication to Black excellence has been profound and the legacy of the organization continues to uphold the core values that have made it wildly successful since 1963. Access to positive representation of Black people in the media has the power to actively combat racism in America, and BNC is proud to evolve its partnership with such a legendary organization.
“Here at Comcast, our team has the unique privilege of prioritizing the content needs of our Black consumers,” added Keesha Boyd, Executive Director, Multicultural Video & Entertainment, Xfinity Consumer Services. “We understand the importance and positive impact we can make by providing easy access to content from a network like the BNC, which reflects the broad diversity of experience within the Black community. Through this partnership, we can celebrate the contributions of our community, while also shining a light on the struggle and perseverance of Black people to overcome racial injustice and adversity.”
We want our customers to see themselves, and their communities, represented on the biggest screen in their homes. Our curated collections help to raise awareness of the vast amount of programming content we offer that does just that.”
The Black News Channel is now available to over 42 million homes and more than 170 million internet-connected devices, and its reach continues to grow. BNC programming will continue to focus on how major issues of the day impact the Black community as well as the rest of the nation. Areas such as the health and economic impact of the coronavirus pandemic, the growing demand for social justice, and the yet to be determined results of the recent national elections, are spaces where BNC has become a major voice in the national dialogue.
Please visit https://bnc.tv/ for more information on how to watch BNC and follow BNC on YouTube, Facebook, Twitter, and Instagram.
Black News Channel is an independent network that is minority-owned and operated, and the nation’s only provider of 24/7 cable news programming dedicated to covering the unique perspective of African American communities. BNC provides access to information and educational programming to meet the specific needs of this growing and dynamic community that is a major consumer of subscription television services. BNC delivers an authentic, new voice that represents African Americans in mainstream media and fosters political, economic, and social discourse; the network is one voice representing the many voices of African Americans. BNC’s programming illuminates truth about the unique challenges facing urban communities and helps close the “image gap” that exists today between the negative Black stereotypes perpetuated by mainstream media news and our enterprising African American communities.