FOR MEDIA INQUIRIES:
Tommy Ross, Communications Director T: (850) 404-4091 firstname.lastname@example.org
FOR IMMEDIATE RELEASE
Black News Channel Joins DIRECTV’s Line Up
Tallahassee, Florida – August 28, 2020 – The Black News Channel (BNC), the nation’s only culturally specific news network that reflects the Black community’s diverse viewpoints, will be available to DIRECTV customers starting August 31st. BNC will be found on DIRECTV channel 342 in HD and the DIRECTV app. In the future, it will also be available to stream on AT&T TV and AT&T TV NOW. Through this partnership, BNC’s groundbreaking educational, inspirational and empowering news and original programming will soon be enjoyed by DIRECTV, AT&T TV and AT&T TV NOW customers around the country.
“We are thrilled to announce our new partnership with DIRECTV”, said BNC President/CEO Princell Hair. News consumers in urban markets around the country with DIRECTV will now have access to our uniquely specific content. We look forward to our relationship and the new access that this provides to our consumers.”
“AT&T is delighted to launch the Black News Channel to all of our DIRECTV subscribers and very soon to our AT&T TV and AT&T TV NOW subscribers, said Emma Brackett, Vice President of Content & Programming. “With the addition of BNC, AT&T expands its diverse and compelling content lineup, and we are excited to deliver these unique perspectives to our consumers.“
BNC provided in depth coverage of last week’s Democratic Party National Convention and the recently concluded Republican Party National Convention, all with a focus on the impact on the Black community. And with its extended Prime News reporting on COVID-19 and its effect on the country, BNC’s role as a trusted source of reliable news and information continues to grow.
More about the Black News Channel can be found at www.blacknewschannel.com.
Black News Channel is an independent network that is minority-owned and operated, and the nation’s only provider of 24/7 cable news programming dedicated to covering the unique perspective of African American communities. BNC provides access to information and educational programming to meet the specific needs of this growing and dynamic community that is a major consumer of subscription television services. BNC delivers an authentic, new voice that represents African Americans in mainstream media and fosters political, economic, and social discourse; the network is one voice representing the many voices of African Americans. BNC’s programming illuminates truth about the unique challenges facing urban communities and helps close the “image gap” that exists today between the negative Black stereotypes perpetuated by mainstream media news and our enterprising African American communities.