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Blue Cross Blue Shield Association Announces National Health Equity Strategy to Confront the Nation’s Crisis in Racial Health Disparities BlackPressUSA

Health

By BlackPressUSA

Sets Goal to Reduce Racial Disparities in Maternal Health by 50% in Five Years

BCBSA’s National Health Equity Strategy is comprehensive and relies on close collaboration with providers and local community organizations. This collaboration was essential in recent months as BCBS companies worked with local leaders to support vulnerable communities with COVID-19 vaccine access. The strategy includes collecting data to measure disparities, scaling effective programs, working with providers to improve outcomes and address unconscious bias, leaning into partnerships at the community level, and influencing policy decisions at the state and federal levels. The multi-year strategy will focus on four conditions that disproportionately affect communities of color: maternal health, behavioral health, diabetes and cardiovascular conditions. BCBSA will first focus on maternal health, then behavioral health in 2021.

Setting a Goal to Address Racial Disparities in Maternal Health

BCBSA has set a public goal to reduce racial disparities in maternal health by 50% in five years.

“BCBS companies are fully committed to reach this goal,” said Keck. “We will continue to collaborate with our local partners and providers to continually improve our programs and build momentum, and we will seek out new ideas and proven initiatives that accelerate health equity reform.”

Metrics will include the Centers for Disease Control and Prevention (CDC) Severe Maternal Morbidity measures. BCBSA will report results annually. Use of nationally consistent measures will evolve over time based on research, industry development, and in-market learnings.

BCBS companies currently have a range of maternal health programs supporting women of color during their pregnancies. Each program is tailored to the needs of the communities they serve. These BCBS companies’ maternal health programs support both BCBS members and non-members of their partner organizations.

Commenting on the breadth of the BCBS companies’ maternal health programs, Dr. Rachel Hardeman, Founding Director, Center for Antiracism Research for Health Equity and Assistant Professor, Division of Health Policy & Management, University of Minnesota School of Public Health, and member of the newly formed advisory panel, said: “Who better to address racial disparities in maternal health than Blue Cross Blue Shield? BCBS companies serve every ZIP code across the U.S., and they have the scale and resources needed to ensure women of color get equitable maternal health care.”

A Panel of Experts Focused on Closing America’s Gap in Health Equity

“The more people we bring to the table, the more we can create lasting change,” said Keck about the nine handpicked members of the BCBSA National Advisory Panel on Health Equity. “I’m excited we have brought together such experienced, highly regarded leaders in health equity and the community, and I look forward to their guidance as we move forward.”

Members include: Tracey D. Brown, CEO of the American Diabetes Association®Marshall Chin, MD, MPH, Richard Parrillo Family Professor of Healthcare Ethics at the University of Chicago; Gilbert Darrington, CEO of Health Services, Incorporated; Adaeze Enekwechi, PhD, MPP, Research Associate Professor at the Milken Institute School of Public Health at George Washington University; Maria S. Gomez, RN, MPH, President and CEO of Mary’s Center; Rachel R. Hardeman, PhD, MPH, Tenured Associate Professor in the Division of Health Policy & Management at the University of Minnesota; Stacey D. Stewart, President and CEO of March of Dimes; Richard Taylor, CEO of ImbuTec; and Kevin Washington, President and CEO of YMCA of the USA.