CBS Network is working with HBCU All-Stars LLC to showcase talent from the best athletes from historically Black colleges and universities.
According to CBS Local Sports, the game is part of ViacomCBS’ commitment to HBCUs. The company announced the establishment of an annual scholarship fund and internship opportunities to recruit students from the institutions.
“We are proud to partner with Coach Williams, HBCU All-Stars LLC and HBCUs across the country to support the next generation of leaders and we are excited to provide a national platform for this All-Star game to celebrate and honor the rich history, tradition and contributions of HBCUs to the sport of college basketball,” Sean McManus, Chairman of CBS Sports, said.
Along with the televised event, there will be a week-long festival celebrating Black culture, excellence and history.
The event will “showcase HBCU student-athletes” on a national stage, said Travis L. Williams, founder of HBCU All-Stars LLC and graduate of Georgia State University.
“This historic endeavor with CBS Sports will raise national awareness of our prestigious HBCUs and our long legacy of academic and athletic achievement. This is far more than a game; it will include the entire HBCU cultural experience. As a Black-owned sports marketing company, it is a true blessing to be in a position to amplify the Black history and excellence that has too often been overlooked. New Orleans is the perfect location for this inaugural event and we look forward to a bright future in the years to come.”
The partnership began this year with CBS airing three one-hour programs focused on HBCUs and their contributions to college basketball.
ViacomCBS has donated $100,000 to the United Negro College Fund to establish the annual scholarship fund which is available to current students attending HBCUs and has an interest in media, entertainment and sports.
The first HBCU All-Star Game is set to be in 2022 in New Orleans, Louisiana.
Kortne Gosha, Vice President and Director of Athletics at Florida A&M University joined Start Your Day with Sharon Reed and Mike Hill to discuss the partnership.