Customization and Health Collide With Black-Owned Brand PersonaliTEA
In SummaryWith PersonaliTEA, customers can choose from an array of herbs to customize unique tea flavors with numerous health benefits.
The advantages of drinking herbal tea are numerous and Tiffany Mulan, the founder of PersonaliTEA, hopes her unique brand will help the Black community capitalize on it to improve their health.
Mulan, a 24-year-old from Woodbury, New York, offers customers the chance to customize tea flavors through a selection of raw herbs.
The University of Albany graduate didn’t expect to pursue entrepreneurship after obtaining her English degree, but working for a network marketing company sparked her love for business. “I like selling something, but the idea of it being for someone else wasn’t really my style,” she said. “So, I wanted to do something with a lot of passion and heart behind it.”
Pursuing that passion and her desire to make a difference led her down the path of creating PersonaliTEA. Customization was important because she wanted her customers to have fun and enjoy the experience. After analyzing her competitors, including major tea brands like Lipton, she realized there wasn’t an option for people to mix and match different herbs to create flavors.
Mulan, who comes from a Jamaican background, is used to drinking tea for its healing properties. “The benefits have certainly helped me with my skin, with everything,” she said. “Growing up in a Caribbean household where tea is always the answer for everything, I think that was probably something that influenced me to want to start a tea company.” In addition to her heritage, Mulan loves the peaceful and calming benefits of drinking tea.
One of her goals is to inspire Black people to take their health and wellness into their own hands. Before starting the brand, her doctor warned her about her rising blood pressure, which African Americans are at a higher risk for. Additionally, research from Stanford Children’s Health reveals that African Americans also get high blood pressure at a younger age and suffer from more complications.
The culture that deeply connected her to herbal tea is also the same culture that included meals with numerous fried dishes and red meat. “When you look at the facts, they’re not the best things and it’s so common for us to eat,” she said. “I just feel like in terms of health, it’s something that we should take a little more seriously.” Research shows drinking tea can help reduce blood pressure.
PersonaliTEA offers a wide range of herb combinations with fun names, including EntangleMINT, a mixture of various mint herbs named after the viral revelation of Jada Pinkett Smith’s relationship with August Alsina. Mulan also offers Butterfly Pea Flower, Hibiscus, Chai, Chamomile, Spearmint, Honeybush and more. She personally recommends Respect Your Elders, a combination of elderberry and hibiscus. “Hibiscus is actually my favorite because I love the floral notes in it and I think it’s super beneficial as well,” she said. “But I also love elderberry because of its immunity-boosting benefits.”
As a small business owner who launched her business in the middle of the COVID-19 pandemic, Mulan is no stranger to challenges. For those who cannot support her financially by purchasing her products, support can also be given through social media engagement. “Everything from a like to a share. Everything social media-wise helps. It really does make me emotional because I just love when people tap into anything that I put out or promote,” she said. “I go hard for my content. I go hard for everything I put out on the site.”