Kellogg plans to hire permanent replacements after employees rejected a new five-year contract and extended the strike, CBS News reported.   

Around 1,400 union members at plants in Michigan, Nebraska, Pennsylvania and Tennessee went on strike on Oct. 5 after their contracts expired and conversations on payments and benefits hit a snag, as reported by CNBC.   

“Interest in the [permanent replacement] roles has been strong at all four plants, as expected. We expect some of the new hires to start with the company very soon,” Kellogg spokesperson Kris Bahner, told the site.   

Due to “unrealistic expectations,” the company said it has no plans to meet with the workers’ union, The Bakery, Confectionery, Tobacco Workers and Grain Millers International (BCTGM) Union.   

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“The members have spoken. The strike continues,” union President Anthony Shelton said, according to CBS.   

Kellogg’s and the union have been bargaining for a year, per reports, but have been at a standstill for much of that time.   

“While certainly not the result we had hoped for, we must take the necessary steps to ensure business continuity,” Chris Hood, president of Kellogg North America, told CBS. “We have an obligation to our customers and consumers to continue to provide the cereals that they know and love.”  

According to CNBC, in the latest proposal, union members were asking for increased wages and transitional employees with four or more years at the company to move over to legacy roles.