Rapper Lil Nas X is facing backlash after the release of a new music video and sneaker collaboration. 

In the video for his song “Montero (Call Me By Your Name)“, the rapper can be seen giving a lap dance to a CGI depiction of Satan. 

He is also collaborating with streetwear brand MSCHF to release “Satan Shoes.”

MSCHF x Lil Nas X “Satan Shoes” ?

?Nike Air Max ’97
?Contains 60cc ink and 1 drop of human blood
?️666 Pairs, individually numbered
?$1,018
?️March 29th, 2021 pic.twitter.com/XUMA9TKGSX

— SAINT (@saint) March 26, 2021

According to NBC News, 666 pairs of sneakers will be on sale Monday. 

The new shoes, which are modified Nike Air Max 97s, will feature a pentagram pendant to represent Satan’s fall from heaven referenced in Luke 10:18. 

MSCHF also said the shoes will contain a drop of human blood from its members in the sole. 

Lil Nas X and Nike faced criticism for the shoe, which was announced during Palm Sunday, a significant weekend for Christians.

These #SatanShoes by #Nike & #LilNasX with 666 and a drop of human blood in the sole is a reason why we Christians must be prayed up ready to battle in the spirit with the Voice of the Holy Spirit. This is evil & heresy and I pray that Christians rise up against this. pic.twitter.com/u7CK3NCIy7

— Pastor Mark Burns (@pastormarkburns) March 27, 2021

Nike released a statement saying they do not endorse the design that are adaptions to previously released shoes. 

“We do not have a relationship with Little Nas X or MSCHF. Nike did not design or release these shoes and we do not endorse them,” the statement read. 

The rapper released a fake apology video on YouTube. 

Lil Nas X Apologizes for Satan Shoe https://t.co/bQ1hbmHQqh pic.twitter.com/hM5vsLRSAk

— nope ? (@LilNasX) March 28, 2021

The Magister for the Church of Satan spoke positively about the video in an interview with Rolling Stone. 

Here’s @MagisterDHarris on @LilNasX for @RollingStone pic.twitter.com/Vb9MjcWVLt

— The Church Of Satan (@ChurchofSatan) March 26, 2021

Start Your Day hosts Sharon Reed and Mike Hill discuss the controversial video.