By: Carmen Lofton
Lindsay Perry says pandemic boredom led her toward a new tasty hobby: wine. Now, the sports marketing professional is headed on a new, delicious journey.
Murphy-Goode Winery selected Perry and one other woman out of 7,000 applicants from around the world to be the winners of its “Really Goode Job” competition. They’ll be paid $10,000 a month to learn about wine and be gifted with a year of free wine and rent! (Jealous yet?)
Perry says her friends and family kept urging her to apply for the competition. After receiving a few articles about it, she decided to do a little research. She says she had never tasted Murphy-Goode wine before applying. She decided she needed a creative way to set herself apart from other applicants.
The company announced that Perry’s creativity and humor ultimately won them over. In her audition video, Perry gives a hilarious nod to Elle Woods’ Harvard video essay from the film Legally Blonde, saying she can “recall wine facts at the drop of a hat!”
Lindsay jokingly says her sports marketing career can sometimes drive her to drink, providing her with the perfect pathway into the world of wine. She says she’s grateful for the chance to use her skills in an industry she is passionate about.
Like parts of the sports world, the wine industry can be lacking in diversity. Perry says that, as a Black person and as a woman, she feels as if she’s now in “a really cool position.” She thinks the opportunity to work at Murphy-Goode could help show that there is room for everyone in the wine industry. “There’s no more gatekeeping!” she says.
While Lindsay celebrates her groundbreaking opportunity, parts of the wine industry do struggle with diversity. According to Black wine journalist Dorothy Gaiter, leaders in the wine industry make “empty” promises about the desire to increase diversity, despite the industry’s need for a more diverse consumer base. Muphy-Goode appears to be working to change that narrative with hires like Perry. Gaiter says that Black people are not kept from joining the wine industry due to a lack in interest, but due to a lack of willingness on the part of white gatekeepers. However, she does acknowledge that some companies “walk the walk” and hire and promote the most qualified people regardless of race. Perry insists there are many resources and information available for people of all colors to explore the wine industry.
When asked about what she wants the Black community to know about wine, Perry noted the common misconception that Black people only enjoy sweeter wines. She encourages everyone to expand their palettes. For new wine drinkers, she recommends starting with a Chardonnay or Sauvignon Blanc. The light flavors are great for people at the beginning of their wine journey, according to Perry. She suggests a Pinot Noir for people who prefer red wine. Personally, the wine enthusiast raved about the Orin Swift Mercury Head Cabernet. She describes the wine as leathery, with bold fruit flavors and hints of chocolate.
In the next five to 10 years, Perry plans to continue her journey into the world of wine, which she says she intends to be a part of for a long time. Perry will begin her new job in September, and after shadowing Murphy-Goode winemaker Dave Ready Jr. for 90 days, she will move into a new role based on her interests. In Perry’s case, marketing is a field she would like to continue to explore through wine.