By: Alyssa Wilson
McDonald’s has teamed up with the Biden Administration to provide easy access to information on COVID-19 vaccines. The initiative will begin in May with the rollout of a McDonald’s billboard in Times Square.
. @McDonalds is teaming up with the @WhiteHouse to promote their ‘We Can Do This’ campaign, aimed at encouraging people to get vaccinated against COVID-19. BNC’s @TSWHITLOW has more. pic.twitter.com/DGrlJfFcqo
— BNC (@BNCNews) May 11, 2021
In July, the restaurant’s McCafé® cups and McDelivery® seal stickers will lead customers to vaccines.gov where they can get more information about how to protect themselves against the virus and where they can find vaccine appointments. All of the ads and packaging will feature art from the We Can Do This campaign launched by the Department of Health and Human Services.
McDonald’s said is committed to providing helpful information to its customers and encourages them to inform and inspire others using #WeCanDoThis on social media. Genna Gent, McDonald’s USA Vice President for Global Public Policy ad Government Relations, said, “This is a team effort – it takes all of us. We’re proud to enter this partnership to provide trusted, independently verified information about COVID-19 vaccines to our customers in the nearly 14,000 communities we serve.”
Health and Human Services Secretary Xavier Becerra thanked McDonald’s for the partnership. “Thanks to McDonald’s, people will now be able to get trusted information about vaccines when they grab a cup of coffee or order a meal. Ending this pandemic requires all of us working together to do our part, including encouraging our friends and family to get vaccinated,” he said. “This effort will help more people make informed decisions about their health and learn about steps they can take to protect themselves and their communities.”
This campaign falls in line with President Biden’s new goal to vaccinate 70% of all American adults by July 4, as demand for the vaccine drops. The president has instructed some states to make vaccines available at pharmacies on a walk-in basis with no appointments required.
As of May 11, 46% of U.S. adults over the age of 18 have received at least one dose of a COVID-19 vaccine and 34.8% have been fully vaccinated.