Former heavyweight champion and boxing legend Mike Tyson is embarking on a new journey with the release of his cannabis line, Tyson 2.0, CNBC reported.  

He created the line to help consumers find relief from emotional and physical distress. 

“It’s really all about the love of the medicine,” Tyson said. “I put a great deal of time in agriculture and discovering the right strain.”  

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Tyson’s new cannabis line was launched Friday in Colorado with a deal through Columbia Care, a company that operates 99 dispensaries in 16 different states, according to their website. 

Tyson’s new cannabis company will sell 1-ounce bags of flower for $89.95 and there are plans to sell pre-rolls and 3.5-gram jars of flower in the coming months.  

“He’s not just putting his name on a product. We won’t put product on the market unless Mike approves,” Tyson 2.0 CEO Adam Wilks told a reporter. “Mike actually gets to choose the strains that he prefers, the ‘Sour Diesel’ and ‘The Toad’ being some of his favorite strains. Tyson, 55, said he uses his cannabis line for wellness as well, noting, “I use it for life.” 

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“If I don’t use it for a week or three days, something of that capacity, I’m totally a different person. And I’m not a likable person,” he said. 

The former boxer has now been added to a long list of famous people like Snoop Dogg who have leveraged their celebrity to promote cannabis or CBD lines.