Former President Barack Obama has joined NBA Africa as a strategic partner and minority owner, the –league announced Tuesday.
“The NBA has always been a great ambassador for the United States— using the game to create deeper connections around the world, and in Africa, basketball has the power to promote opportunity, wellness, equality, and empowerment across the continent,” Obama said in a statement. “By investing in communities, promoting gender equality, and cultivating the love of the game of basketball, I believe that NBA Africa can make a difference for so many of Africa’s young people.”
— NBA Africa (@NBA_Africa) July 27, 2021
Obama, who is of Kenyan descent, will work on advancing the NBA’s “social responsibility efforts” across Africa, including raising awareness of “gender-based violence, supporting girls’ education, and improving the livelihoods of African youth and families,” the NBA said.
He will use his equity stake to fund Obama Foundation youth and leadership programs in the continent, according to The Hill.