Shonda Rhimes and Netflix Signs Virtual Reality Content Deal

By Briasia Russ

Shonda Rhimes and Netflix have decided to expand Rhimes TV shows and films to gaming and virtual reality content after the success of the Bridgerton series. The Grey’s Anatomy showrunner signed off on an agreement that enhances a current deal with her production company, Shondaland Production.  

The award-winning producer has brought to life popular shows like How To Get Away With Murder and Scandal. According to The Hollywood Reporter, this deal enables Rhimes to continue with the streamer for five more years. In 2017, Rhimes left ABC due to a Disneyland pass for Netflix.  Rhimes had already been experiencing issues with the network and knew she was ready to move on.  

Rhimes told Hollywood Reporter that because she’s a Black woman with a “giant platform”, her role had become more complicated. 

“I keep trying to find things to do and I keep discovering that it doesn’t matter what you do,” Rhimes said.  

This new deal has caused a raise that will reportedly put her in the $300 million to $400 million range. Despite the challenges that she’s encountered with her previous network, Rhimes has made history by becoming the first Black woman to produce three hit TV shows with over 100 episodes.  

“Today, Shondaland at Netflix is creatively thriving, profitable as an asset, and engaging audiences around the world with stories that fearlessly challenge viewers and keep them highly entertained all at once,” said Rhimes.  

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