Mercedes-Benz Unveils Project MAYBACH, a Collaboration With Virgil Abloh
In SummaryMercedes-Benz recently unveiled a collaboration they were working on with prolific designer Virgil Abloh, who passed away from cancer on Sunday.
Virgil Abloh was a prolific designer and his influence will undoubtedly be felt in the art and fashion realms for years to come—a belief further ignited following the rollout of Project MAYBACH.
Project MAYBACH is a collaboration between Off-White and premium automobile manufacturer Mercedes-Benz and a small tribute to Abloh’s illustrious legacy.
The reveal comes just a day after fans and friends attended Abloh’s farewell Louis Vuitton presentation in Miami, per Complex.
Abloh’s death was announced on November 28 following a private, two-year battle with a rare form of cancer called cardiac angiosarcoma.
Mercedes said in a statement that Project MAYBACH was created from the ground up and is unlike anything else. The two-seater, battery-electric off-road coupe blends large off-road wheels and unusual accessories, among other features, and was inspired by the outdoors and recontextualizing of a historically metropolitan brand.
Abloh and Gorden Wagener collaborated on the design, which reflected Mercedes’ luxury Maybach brand and pushes the frontiers of function, aesthetics and collaborative creation.
Initially set to be revealed to the press in private, Abloh’s family sought a public presentation from the luxury carmaker, who expressed their devastation upon learning of his death.
“Our sincere thoughts are with Virgil’s family and teams,” Mercedes said. “Now opening the world of our collaboration, and Virgil’s unique vision, to the public, we want to respectfully celebrate the work of a truly unique design talent, who created endless possibilities for collaboration through his unbridled imagination and inspired all that knew his work.”
Abloh was the creator and chief executive officer of popular streetwear brand Off-White and the first-ever Black artistic director for Louis Vuitton.
Mercedes added that Abloh’s work is powerful not only because of the product design, but also because of the inquisitive conversations it sparked.
Project MAYBACH leverages Abloh’s passion for challenging the existing status quo and rewriting the rules of aspirational design through provocative design, it said, adding “the Mercedes-Benz teams thank Virgil Abloh for the inspiration to explore the power of cross-industry dialogue to imagine a better, more inclusive future.”