Wing Shortage Has Wings Out and Thighs In
By Briasia Russ
As a result of a chicken price increase, the wing-loving chicken spot will be adding a digital-only product “ThighStop” to their brand. The menu will consist of bone-in and boneless chicken thighs.
However, getting their loyal customers on board with chicken thighs instead of wings may be difficult. Wingstop put out an ad featuring Rick Ross on their social media to get the word out about their new chicken thighs.
— Wingstop ? (@wingstop) June 21, 2021
According to CNN, when restaurants closed their dining rooms and focused on delivery options, chicken wing sales soared during the pandemic. At Wingstop (WING), sales at US stores open for at least a year grew about 21% in 2020.
Due to the high demand in chicken wings, high feed cost, and supply chain constraints, the price of chicken wings has gone up.
According to CNN, the price of wings went from less than a dollar to $3. “The price of wings a year ago was as low as 98 cents per pound,” Charlie Morrison, the Chairman and CEO of Wingstop Restaurants Inc, said. “Today, it’s at $3.22. So, it’s a meaningful difference.”
Customers will be able to purchase the new dark meat chicken thighs with a sauce of their choice. The sides, drinks, and dipping sauces still remain the same. Customers also have the option of selecting bone in and boneless chicken thighs.
All orders will be placed customers via phone through their website or Door Dash.